Email Marketing Training

Marketing Campaigns, aka email sequences: These are sequence of emails that are written once, and they trigger automatically every time someone takes a specific action on one of my funnels/websites. For example, someone downloads my "Landing Page Challenge" Checklist, they are added to an email sequence over the next few days to walk them through the challenge.

Email Newsletters, e.g. broadcasts: These are emails that I write in real-time on a regular basis to give updates about my life, business, and generally maintain a relationships with people who have subscribed to my list.

Cart Abandonment Email Sequence: For example, I use this in my paid advertising to increase conversions and it helps me stay profitable on my advertising spend.

Offboarding Membership Template: This is an email template that I send out everytime someone cancells a membership with me. It's a great way to collect feedback and also maintain a relationship even though someone is no longer a customer. I've had people reach out asking to rejoin the membership just because they got this one email, an experience they are not used to when typically unsubscribe.

Unsubscribe Email Template: This is an email template that I've used successfully and works great when you are migrating between email providers or haven't emailed your list in a while.