I'll be completely honest and transparent.
I have a profitable business already.
The $5 price tag as well as any of the upsells are purely there to assist me in covering my advertising costs of getting my content in front of as many people as possible.
The reality of business is you need to spend advertising dollars on social media to get in front of potential customers.
I do not make money from selling you high ticket courses or coaching later.
I simply don't offer those.
I live off passive income from affiliate marketing already.
And I have 2 memberships that earn me a comfortable living online.
My aim is to get as many people to sign up to my low-ticket membership at $99/year. (Not per month, it's $99/year per year - again, this is not a typo).
By selling some of my courses for cheap upfront, it helps me cover the advertising costs so I can get people like yourself to know me, get value from me, and hopefully join my membership at $99/year and possibly use my affiliate links for some of their purchases.
That's where I make a profit.